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包装装潢设计,是传达商品信息、宣传商品、促进商品销售的主要手段。因此,在包装装潢设计中,从材料利用、工艺处理、装饰风格等等,都为上述目的服务。全国包装展览中,各省送展的包装装潢展品的一个突出特点是:琳琅满目、丰富多彩、风格多样、款式新颖。每个省在包装方面都充分发挥了各自的优势,并在民族化、现代感方面,都各具特色。例如:广东省的彩色摄影包装;上海、福建的印铁包装;湖北、江苏的复合材料包装,以及南方地区利用竹、藤、棕、葵,草的包装;北方地区利用柳条、玉米皮,麦杆草的包装等,都具有明显的地方特色和乡土气味,吸引了广大的观众,得到一致的好评。
Packaging and decorating design, is to convey the product information, promotion of goods, promote the main means of sales. Therefore, in the packaging design, from the material utilization, process, decorative style, etc., all for the above purposes. National Packaging Exhibition, the provinces to send the packaging and decoration exhibits a prominent feature is: an array of colorful, diverse styles, fashionable. Each province in the packaging have given full play to their respective advantages, and in the national, modern, have their own characteristics. For example: Guangdong Province, color photography packaging; Shanghai, Fujian, India and iron packaging; Hubei, Jiangsu, composite packaging, and the South by the use of bamboo, rattan, palm, sunflower, grass packaging; use of the northern wicker, corn husk, straw Grass packaging, etc., have obvious local characteristics and local flavor, attracting a large audience, get the same praise.