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在很多人被“足球狂热症”轻易感染的6月,中国营销研究中心(CMC)的年度重要产品《行销中国——02中国行销报告》火爆登场,广大读者再一次分享中国营销学坛的“年度大餐”。《行销中国》以综合、战略、策略、新营销、个案等五大篇15章的整体构架刻录“中国年”的营销脉象,成为从营销专业角度记录和透视中国市场化进程的最重要著作之一。
In June many people were easily infected with “football fever”, China Marketing Research Center (CMC) annual major product “Marketing China - 02 China Marketing Report” hot debut, the majority of readers once again share China Marketing Forum’s “ Annual feast. ” “Marketing China” recorded the pulse of “China Year” with the overall framework of the five major chapters: synthesis, strategy, strategy, new marketing and individual cases. It has become one of the most important books for recording and penetrating the marketization of China from a marketing professional perspective .