企业文化对今天任何一家企业而言,已经不再是一个陌生的名词,企业文化的导向作用、凝聚作用不言而喻,“一流企业做文化,二流企业做经营,三流企业做产品”已经成为业内人士的共识。哈佛商学院约翰科特用几年时间对两百多家公司进行的研究表明:企业文化对企业长期经营业绩有着重要的影响,并且预言,在今天的快速变化、更具竞争性的商业环境中,企业文化很可能成为决定企业 Corporate culture for any one of today's enterprises, is no longer a strange term, the guiding role of corporate culture, cohesion is self-evident, "First-class enterprises to do culture, second-rate business to do business, third-rate companies to do products Has become the consensus of the industry. A study by Harvard Business School's John Cotter over two hundred companies over a period of several years shows that corporate culture has a significant impact on a company's long-term business performance and predicts that in today's rapidly changing, more competitive business environment , Corporate culture is likely to be a deciding company