一个企业在适应现代化建设和商品经济发展的同时,既要有经营管理专家,又要有技术专家,但更需要公共关系专家,这是保证企业临变不惊的基本因素之一。上海霞飞日用化工厂,始终在公众面前树立了良好的形象和信誉,在公众心目中一直被认为是企业成功的典范。霞飞化妆品,几乎所有的中国妇女都知道,这不仅仅是广大公众通过 While adapting to modernization and the development of commodity economy, a company must have both management experts and technical experts, but it also needs public relations experts. This is one of the basic factors that ensure the company’s change. Shanghai Xiafei Daily Chemical Plant has always established a good image and reputation before the public. It has always been considered as a model of corporate success in the eyes of the public. Xiafei cosmetics, almost all Chinese women know that this is not just the general public