广告是信息社会的重要媒体。广告词翻译应根据其文体特点,采用灵活变通的多种手法,通过创意思维,忠实通顺地再现原文信息,发挥原文广告词的商业效应,同时还需避免文化上的冲突和思维方式的矛盾。 Advertising is an important media in the information society. Ad translation should be based on its stylistic features, using a flexible variety of ways, through creative thinking, fidelity and faithful to reproduce the original text messages, to play the commercial effect of the original ad words, but also to avoid cultural conflicts and ways of thinking conflicts.