通过采访权威或相关当事人、文献复习、网站浏览及会员体验的方法,对英国医学会、欧洲心脏病学会、欧洲放射学会及中华医学会和中华检验科杂志的会员制服务内容及其盈利模式进行了调研,并结合我们的目标受众——医生的需求,及中华医学会系列杂志的优势资源设计出了一款会员服务商品,以期获得社会效益和经济效益的双丰收。 Through the interview with authoritative or relevant parties, literature review, website browsing and membership experience, the membership service content and profit model of the British Medical Association, the European Society of Cardiology, the European Society of Radiology and the Chinese Medical Association and the China National Laboratory of Medicine and Medicine The research, combined with our target audience - the needs of doctors, and the advantages of resources in the series of Chinese Medical Association magazine to design a membership service products, in order to obtain social and economic benefits of the double harvest.