在这个内容过剩,内容的供需关系已经是“供大于求”的时代,营销人达成的共识是:品牌内容越来越难以引起消费者的关注。内容的精准性、与消费者的相关度,都决定了品牌的内容能否在内容的汪洋中引起目标消费者的关注并产生互动。内容营销的出现给了品牌一个与消费者、粉丝对话的机会,因其摆脱了传统广告“兜售”、“推 In this excess of content, content supply and demand relationship is already ”oversupply “ era, the consensus reached by marketers is: more and more difficult to arouse the brand content of the consumer’s attention. The accuracy of the content and the relevance of the consumer all determine whether the content of the brand can arouse the attention and interaction of the target consumer in the vast expanse of content. The advent of content marketing gives brands a chance to talk to consumers and fans because they get rid of traditional ads, ”selling“, ”pushing"