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近些年来,节奏、韵律的概念不断被引入绘画、书法,甚至哲学、经济等领域。事实上,音乐学范畴的节奏感、韵律感与包装设计亦有着某种惊人的契合点和关照性。包装设计中的节奏韵律美的体现因包装组成元素的复杂性而变得丰富多样、千变万化。色彩、材质质感、结构造型以及平面构成等多重要素共同构建,而它们便成为包装大乐章中重要的组成音符!笔者尝试着从节奏、韵律形式美法则的角度,首先对节奏韵律美的美学内涵及包装设计中的具体关照进行分析,而后着重探讨了包装设计中创造节奏、韵律美的设计原理和实践方法,认为应将富于东方审美法则和诗意的音乐学元素融入现代包装设计的视觉模式之中,从而丰富包装设计创作的方法论和审美语言。
In recent years, the concept of rhythm and rhythm has been continuously introduced into the fields of painting, calligraphy and even philosophy and economy. In fact, rhythm, rhythm and packaging design in the field of music also have some astonishing convergence and care. The rhythmic beauty of packaging design reflects the complexity of packaging elements become rich and diverse, ever-changing. Color, material texture, structure modeling and plane composition and so on, and they become the important compositional notes in the big package of music. The author tries to analyze the aesthetic connotation of rhythm and rhythm beauty from the angle of rhythm and rhythm form beauty law, Packaging design, and then focuses on the design principles and practical methods of creating rhythm and rhythm beauty in packaging design. It is believed that the musicology elements rich in oriental aesthetic rules and poetics should be integrated into the visual mode of modern packaging design , Enriching the methodology and aesthetic language of packaging design creation.