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在森林中,如果一颗树的高度超过了周边同辈,它就有机会获得更多的阳光;相应地,周边植物得到的光照将会减少;随着阳光的减少,这些植物的增长会放缓,因而获得阳光的机会进一步降低。在市场经济的环境中,凭借着卓越的商业模式而处于领先地位的企业,是很难被超越的。双胞胎的“整合营销”模式可以说是我国饲料工业发展史上的亮点之一。2003年,双胞胎利用“模具创新”引爆了客户,也引爆了经销商的眼球,并给产品命名为吉祥、喜庆、农民乐于接受的名字——双胞胎。外观的推陈出新、名字的别具一格,使双胞胎一上市就成为了大家喜闻乐见的品牌,从此,一发不可收拾。
In a forest, if a tree is taller than its surrounding peers, it has the chance of getting more sunlight; correspondingly, the light gain on the surrounding plants will be reduced; as the sunshine diminishes, the growth of these plants will slow down , Thus further reducing the chance of getting the sun. In a market-economy environment, it is hard to be surpassed by companies that are leading by virtue of superior business models. Twins “integrated marketing ” model can be said that one of the highlights of the development of feed industry in China. In 2003, the twins used “mold innovation” to detonate the customer, also detonated the dealer’s attention, and the product named auspicious, happy, farmers accepted the name - twins. The appearance of innovation, the unique name, so that the listing of twins has become everyone loved by the brand, since then, out of control.