真正要做好优秀文化的传承和创新,要做以下几个方面的工作:一、重现中华民族的文化凝聚力。二、重构传播的文化吸引力。将原创推向国际是我们下一步要思考的,我们的市场不光是中国,还有国际。三、迅速扩大电视文化的公信力。作为一个媒体人来说,我们的竞争还是非常大的。电视要真正地保持自己的文化凝聚力、吸引力和公信力, Truly good cultural heritage and innovation, to do the following aspects: First, to reproduce the cultural cohesion of the Chinese nation. Second, reconstruct the cultural appeal of communication. Putting originality to the world is our next step to think about. Our market is not only China, but also international. Third, the rapid expansion of the credibility of television culture. As a media person, our competition is still very large. TV really want to maintain their own cultural cohesion, attraction and credibility,