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推动传统媒体和新兴媒体融合发展,既为传统媒体带来了新的挑战,也给新兴媒体开拓了更为广阔的发展空间。习近平总书记关于媒体融合发展的重要讲话,深刻阐释了媒体融合发展的工作理念,实现路径、目标任务和总体要求,为媒体融合发展指明了方向。我们认为,推动媒体融合发展,应该是利用新兴媒体的高科技利器和互动、移动的传播手段,通过跨界的融合来提升传统媒体——这种提升可以体现在“六力”上。首先是传播力。媒体传播力来自传播内容,内容为王,策划为魂,尤其是创新创意的原生产品。其次
Promoting the integration and development of traditional media and emerging media not only brings new challenges to traditional media, but also opens up a broader space for development for emerging media. General Secretary Xi Jinping’s important speech on the integration and development of the media profoundly expounded the working concept of media convergence and development, and realized the path, objectives, tasks and overall requirements, pointing out the direction for media convergence and development. In our opinion, promoting media convergence and development should utilize the high-tech weapon and interactive and mobile means of communication in emerging media to upgrade traditional media through cross-border integration. This improvement can be reflected in the “six forces.” The first is communication. Media communication power comes from the dissemination of content, content is king, planning for the soul, especially innovative and original products. Second