信息技术和网络的广泛使用尤其是新媒介的出现大大的改变了人们的生产方式,比较典型的就是网络媒介,对广播电视、电影、杂志的传统地位造成了重大的冲击,成为人们身边不可或缺的一项重要组成部分。笔者就新媒介在品牌传播中的效果进行了分析,以供相关技术人员参考。 The widespread use of information technology and networks, especially the emergence of new media, has greatly changed people’s mode of production. The typical one is the network media, which has had a major impact on the traditional status of radio, television, movies and magazines, becoming indispensable to the people A missing part. The author analyzes the effect of new media in brand communication for the reference of relevant technical personnel.