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谁是今日互联网上最有影响力的人?他们是懂得开掘社会性网络的力量以建立品牌、声誉和利润的人。毫无疑问,他们是网络的原住民,懂得交换信任、名声和关系,利用社会性媒介积累影响,举手之间,可以打造企业,也可以倾覆企业。这其中,信任在建立数字化名声方面显得格外重要。正因为它是关键性资产,那些能够以之进行交易的人被克里斯·布洛根和朱利安·史密斯称作“信任代理”(trustagent),他们是企业最需要的人。
Who are the most influential people on the Internet today? They are people who know how to tap the power of social networks to build brands, reputations, and profits. Undoubtedly, they are online Aboriginal people who know how to exchange trust, fame and relationships, use social media to accumulate influence and raise their hands to build businesses and topple enterprises. Among these, trust is especially important in establishing a digital reputation. Because it is a key asset, those who can trade on it are called “trustagent” by Chris Bruton and Julian Smith, who are most needed by the business.