互联网的到来,信息的海量膨胀,正逐渐改变传统的阅读方式,以快餐式、跳跃性、碎片化为特征的“浅阅读”正成为阅读新趋势,人们对事物的关注耐心每天都在降低。无论是书籍、报纸、杂志,还是网络阅读,都变成了浅阅读、片断阅读。进入厚报时代,更是很少有人将一份报纸从头读到尾。传统的阅读方式正在遭到前所未有的瓦解,报纸尤其是党报到底该如何应对这一新的传播语境和话语系统?如何处理好浅阅读与深阅读的关系?等等,这些都是当前媒体同质化竞争所存在的共同困惑,值得我们思考。本文试以《长沙晚报》为例,探寻浅阅读时代党报的软传播策略。 With the advent of the Internet and the massive expansion of information, the traditional way of reading is gradually being changed. The “shallow reading” characterized by fast food, jumping and fragmentation is becoming a new trend of reading. People are concerned about things patiently every day reduce. Whether it is books, newspapers, magazines, or online reading, have become a shallow reading, a piece of reading. Into the thick newspaper era, it is very rare to read a newspaper from start to finish. How to handle the new communication context and discourse system, how to deal with the relationship between shallow reading and deep reading? These are the current media with the current media The common confusion that exists in qualitative competition deserves our consideration. This paper tries to use “Changsha Evening News” as an example to explore the soft propaganda strategy of the party newspaper in the light reading times.