事实上,市场的疲软已危及到电影公司的生存。从调查的情况看,电影公司尤其是县(市)公司在市场营销、运行状态、资金占有和科技开发等企业要素方面均呈现出疲软状态,而且所面临的社会环境越来越复杂,越来越恶劣。那么,我们该怎样改变这种状况呢? 我们的认识,归纳为以下几点:一、目前的制片、发行、放映运行体制已严重背离市场经济原则,改革的重点应是打破现有的流通结构,实行产 In fact, the weakness of the market has endangered the survival of movie studios. Judging from the investigation, the movie companies, especially the county (city) companies, are showing signs of weakness in the business elements such as marketing, operation status, capital occupation and technology development, and the social environment they face is getting more and more complicated The worse. How can we change this situation? Our understanding can be summarized as the following: First, the current system of production, distribution and screening has seriously deviated from the principle of a market economy. The focus of the reform should be to break the existing circulation Structure, implementation of production