食品安全事件逐渐成为人们茶余饭后话题,食品安全问题被推上风口浪尖。大众传媒在人们的生活中扮演着消费主义载体的角色,衣食住行无一不涉及,在引导食品消费的过程中也问题频频,得到了社会的广泛关注。大众传媒在食品安全事件中不遗余力的曝光和报道,有利于普及食品安全信息和加强社会舆论监督,同时也暴露出许多弊病比如报道存在虚假,损害企业利益,专业素养缺失甚至引起食品恐慌等。因此规范大众传媒对食品的相关报道和传播工作,使之在社会中发挥积极作用,是大众传媒应有的责任和义务。 Food safety incident has gradually become the topic of gossip, food safety issues are pushed to the cusp. The mass media plays the role of a carrier of consumerism in people’s lives. It is all about the basic necessities of life. In the process of guiding food consumption, the problems are frequent and have drawn widespread public concern. The mass media has spared no effort to expose and report on food safety incidents, which is conducive to popularizing food safety information and strengthening public opinion supervision. At the same time, it also exposed many shortcomings such as the existence of false reports, the damage to the interests of enterprises, the lack of professional qualifications and even panic caused by food. Therefore, regulating the media coverage and dissemination of food by the mass media so that it can play an active role in the society is the responsibility and obligation of the mass media.