注重情感投入、情感调度得当的新闻记者 ,写出的新闻报道具有以情动人、以情感人、以情服人的功效 ,使读者久久记住不忘 ;对情感投入的要义认识不足、理解不深、实践不到位的新闻记者 ,写出的新闻报道则往往死硬呆板 ,令读者敬而远之。积极探寻新闻记者如何加大情感投入的力度 Pay attention to the emotional input, the emotional well-scheduling of the news reporters, write the news reports with moving, emotional people, in order to serve the people of the effectiveness of the reader a long time to remember; understanding of the meaning of emotional input is insufficient, do not understand Journalists who are not deep in practice or in place of news media often write hard-core news reports that keep readers at arm’s length. Actively explore how journalists can increase their emotional input