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在北京城的南四环有一座占地220亩,经营面积12万平方米的大型专业家居广场。她就是誉满京城、闻名全国的航母级家居品牌——城外诚。城外诚总经理刘长河1990年开始涉足家具行业,曾担任北京三优诚实业总公司销售部经理、总经理,具有敏锐的商业眼光和驾驭市场的能力。他带领企业职工艰苦创业,赢得许多奖项,自1995年起连续多年被评为北京市朝阳区优秀共产党员等多种荣誉。“城外诚”既代表了企业的规模和地理位置,又表达了诚信经营的服务理念。对商户要以诚相待,对消费者要一片诚心。为了改善周围的商业环境,他投资引进39路支线、300路巴士外环线,购置中巴车免费接送顾客:对进驻的商户免费提供场地;联系各媒体进行广告宣传引起社会和广大消费者的关注。诚信经营理念不仅使城外诚成功开业,而且为北京家居市场的兴办,营造出了一片新的天地,创出了一套成熟的经验。
South Fourth Ring Road in Beijing has an area of 220 acres, the operating area of 120,000 square meters of large-scale professional home Plaza. She is renowned in the capital, the country’s carrier-class home-brand - outside the city Cheng. Liu Cheng, general manager of the city out of the city began to engage in the furniture industry in 1990, served as Beijing three gifted Cheng Industrial Company Sales Manager, general manager, with a keen business vision and ability to control the market. He led the enterprise workers to start their own business hard and won many awards. Since 1995, he has been awarded many honors such as Outstanding Communists in Chaoyang District, Beijing. “Outside the city,” both on behalf of the size and geographical location of enterprises, but also expressed the concept of integrity management services. To treat customers honestly, consumers should be sincere. In order to improve the surrounding business environment, he invested in the introduction of 39 routes and 300 routes of bus routes and purchased free shuttle buses for customers: providing venues free of charge to settled businesses; and contacting the media for advertising to attract the attention of the community and consumers . Integrity business philosophy not only opened the city outside the successful opening, but also to set up the Beijing home market, creating a new world, has created a set of mature experience.