年春节以来,我从厂家那里感受到的信息是:放弃增量压力,重点抓利润。这既是对最近3年长期“增量未遂”的现实默认,也是来源于渠道商的压力,要通过放弃增量,维稳渠道。以前只有厂家换商家,现在倒过来了,经销商换大品牌的现象很常见,而且有愈演愈烈的趋势。2017 Since the Spring Festival, I feel the message from the manufacturers are: to give up incremental pressure, focusing on profit. This is not only the reality of the long-term “incremental attempt” in the past three years, but also the pressure from channel operators. We must maintain channels through giving up incremental growth. In the past, only manufacturers for business, and now reversed, the phenomenon of dealers to change brands is very common, but also intensified trend. 2017