随着互联网+时代的到来,当前的市场正面临着消费群的转代。四季沐歌董事长徐新建认为:80后、90后已成为消费的主流,他们更青睐网购,更认品牌、讲品质、讲优质服务。即中国消费市场正趋于年轻化,健康消费、服务消费、品牌化消费成为新趋势、新特征。基于消费群体的转代,我在2015年初提出四季沐歌的品牌“四化”建设,即年轻化、时尚化、社交化和 With the advent of the Internet + era, the current market is facing the transformation of consumer groups. Four Seasons Mu Song, chairman of the board that: after 80, 90 has become the mainstream of consumer spending, they prefer online shopping, more recognized brands, stresses quality, stresses quality service. That is, China’s consumer market is becoming younger, health spending, service consumption, brand consumption has become a new trend and new features. Based on the transformation of consumer groups, I put forward in early 2015 Four Seasons song Mu brand “Four Modernizations ” building, that is younger, fashion, socialization and