2010年,我国旅游总人次达到22.37亿人次,总收入达到1.57万亿。旅游经济的发展已经进入了大众化阶段,旅游也已经成为人们生活的重要组成部分。我国整体旅游市场的迅猛发展和地方旅游经济发展有着密不可分的关系,进一步发展地方旅游经济,不断抬升我国旅游经济的发展水平是大势所趋。地方旅游经济的发展,其核心是要有自己独有的特色,只有如此才能打造自己的核心竞争力,获得较好的经济效益和社会效益。 In 2010, the total tourist arrivals in China reached 2.237 billion and the total revenue reached 1.57 trillion yuan. The development of tourism economy has entered a stage of popularization, and tourism has also become an important part of people’s life. The rapid development of the overall tourism market in our country is inextricably linked with the development of local tourism economy. It is the trend of the times to further develop the local tourism economy and constantly upgrade the development level of China’s tourism economy. The development of local tourism economy, its core is to have its own unique characteristics, the only way to build their own core competitiveness, access to better economic and social benefits.