一“媒介融合”指各种媒介呈现出多功能一体化的趋势,技术网络化、产品多媒体化、业务融合化、市场一体化、组织整合化,最终体现出来的是媒介产业融合。在媒介融合发展趋势下,新闻传播模式必然发生变革。当新媒体不再新,当愈见成熟的年轻受众(未来的主力受众)熟悉、使用、认同新媒体的程度逐步加深,当传统大众媒体在使用旧有的营销手段发掘潜在受众、吸引更多广告方面 A “media integration ” refers to the various media showed a trend of multi-functional integration, technology networking, product multimedia, business integration, market integration, organizational integration, the ultimate manifestation of the media industry integration. Under the trend of media convergence, the mode of news media inevitably changes. When the new media is no longer new, as the mature young audience (the main target audience of the future) become more familiar with, use and approve the new media, the traditional mass media are using the old marketing tools to explore potential audiences and attract more Advertising