现在都市报业市场的竞争已经进入到白热化的程度,媒介生态的平衡性已经不能再保持。与此同时,广大的农村报业市场却受到忽略,基于农村、农业、农民在国家发展中的重要地位,农村报业市场的开拓,不仅是出于错位生存的需要,更是对农村精神文明发展的职责的承担。农村经济、文化、政治环境的改进也使报业进军农村成为可能。同时,农村受众与城市受众的种种不同,也使得报业在开拓农村市场的时候要讲究策略,不可逆势而为。 Now the competition in the urban newspaper market has entered a white-hot level, and the balance of media ecology can no longer be maintained. At the same time, the vast rural newspaper market has been neglected. Based on the important status of rural areas, agriculture and farmers in the development of the country, the opening up of the rural newspaper market is not only for the sake of survival but also for rural spiritual civilization Commitment to development responsibilities. Improvement of the rural economy, culture and political environment also made it possible for newspapers to enter the rural areas. At the same time, the various differences between rural audiences and urban audiences also make the press pay attention to tactics when opening up the rural market and make it irreversible.