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旅游业已经成为当今世界发展最快、规模最大、最具发展活力和前途的“黄金”产业之一。旅游产业也是绿色信贷行业,成为金融机构竞相争揽的重点行业。如何适应经济新常态,大力支持旅游业实体经济发展,加快推进经营转型,是基层行面临的重点课题。本文以工行河南安阳分行为例,对安阳市旅游业发展现状、前景和不足进行深入的市场调查,分析安阳分行在金融支持旅游业发展中面临的机遇和挑战,结合市场资源和客户潜力,提出安阳分行支持旅游业发展的对策和建议,抢占旅游行业优质信贷业务市场,持续提升同业竞争力。
Tourism has become one of the “golden” industries with the fastest growth, largest scale, most dynamic development and promising future in the world. The tourism industry is also a green credit industry, becoming a key industry competing for financial institutions. How to adapt to the new economic normal, strongly support the development of real economy in the tourism industry, and accelerate the transformation of business operations are the key issues facing grass-roots banks. Taking Anyang Branch of ICBC Henan as an example, this article conducts an in-depth market survey on the status quo, prospects and shortcomings of tourism development in Anyang City, analyzes the opportunities and challenges that Anyang Branch faces in the financial supportive development of tourism industry, and combines market resources and customer potential Anyang Branch supports the countermeasures and suggestions for the development of the tourism industry, seizes the high quality credit business market in the travel industry and continuously enhances the industry competitiveness.