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应用“服务解决方案”为客户提供个性化服务在 IT 行业已经取得了很大的成功。高同质化的市场背景是在保险市场中引入“服务解决方案”竞争战略的基础。“服务解决方案”竞争战略包括细分市场战略、风险控制战略、市场营销战略以及客户服务和公司管理战略。
Applications “service solutions ” to provide personalized service to customers in the IT industry has achieved great success. A highly homogeneous market context is the basis for introducing a “service solutions” competitive strategy in the insurance market. “Service Solutions ” competitive strategy, including market segmentation strategy, risk control strategy, marketing strategy and customer service and corporate management strategy.