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随着社会经济的不断发展,市场经济在竞争中占据有利地位,并通过各类形式去宣传产品和打造品牌文化,其中一种方式就是通过平面设计去包装产品。在日常生活中随处可见各类产品的平面海报或宣传广告,不少平面设计给大众留下了深刻的印象,它不仅美化了人们的视野,还让身边的环境充满生气和新意。这些与人们生活息息相关的平面设计潜移默化的影响着大众的在视觉上的审美,本文主要围绕平面设计的视觉审美构成的主要元素进行阐述。
With the continuous development of social economy, the market economy occupies a favorable position in the competition, and through various forms to promote products and build a brand culture, one of the ways is to package the products through graphic design. In daily life, we can see a variety of graphic posters or advertisements of various products everywhere. Many graphic designs left a deep impression on the public. They not only beautify people’s vision but also make the surrounding environment full of vitality and new ideas. These graphic designs closely related to people’s life influence the public’s visual aesthetic subtly. This article mainly elaborates the main elements of the visual aesthetic composition of graphic design.