“寻找中国技术”这一站停泊的是青岛。得天独厚的山、海、城,孕育了海尔、海信、青啤、澳柯玛、双星,粲然开放的“五朵金花”。江西路11号,我们踏上的是一个看上去再平常不过的办公场所。就是在这个地方,海信开始出发,最终终结了中国自生产彩电以来全部依赖外国芯片的历史,一颗完全拥有自主知识产权的中国彩电“芯”呱呱坠地。“洋装虽然穿在身,我心依然是中国心……”这首歌曾经激励了数代人,也感染过这座秀丽名城。曾经,中国的家电企业,多么渴望有自己的心脏。无“芯”之痛,由来已久。这个历史就终结于这座秀丽名城。我们的海信之行,追溯的不仅是真正中国家电“芯”诞生的前世与今生,身边与背后,更加看重的是一家企业从开始对技术懵懂的认识与追求,到“技术立企”战略的确立,从80年代,以引进松下的彩电生产线和全套技术为标志的引进、消化、吸收阶段,到90年代,产品与技术再创新阶段和2000年开始的完全自主的技术创新阶段,30余年的技术寻找路径。技术重在独一的价值,但创新的体系和模式可资借鉴。 Qingdao, the site of “looking for Chinese technology”, is parked here. Unique mountain, sea, city, gave birth to Haier, Hisense, Tsingtao, Aucma, Double Star, suddenly open “five golden flowers.” Jiangxi Road on the 11th, we embark on a seemingly ordinary office space. It is in this place that Hisense began its journey that it finally ended its history of relying entirely on foreign chips since its production of color TV sets. A Chinese color TV “core”, with its own proprietary intellectual property rights, was born. “Although wearing a dress in the body, my heart is still the heart of China ... ...” This song has inspired several generations, but also infected this beautiful city. Once, China’s home appliance business, how eager to have their own heart. No “core” pain, a long time. This history ends in this beautiful city. Our trip to Hisense is not only a retrospective of the past and present life of the birth of the “core” of real household electrical appliances in China, but also an important part of our strategy that starts from the understanding and pursuit of technical ignorance to the strategy of “technology establishment” From the 1980s, the introduction, digestion and absorption stages marked by the introduction of Matsushita’s TV production lines and full set of technologies, to the completely independent technological innovation stage of the 90’s, products and technologies reinstating and 2000’s, more than 30 years Technology looking for a path. Technology focuses on unique value, but innovative systems and models are available for reference.