设计是一个漫长而深邃的历程,千百年的时间孕育了设计的成就。海报招贴更加孕育了设计的发展。色彩是人类感官对周围的美的一种认识方式。在设计的演变、发展中有着举足轻重的作用和地位。海报设计的色彩是对设计感观的第一印象,它有极强的吸引力,若想让其在海报设计上得到淋漓尽致的发挥,须充分了解色彩的特性。只有充分的了解了色彩的特性和运用,才可能设计出漂亮的设计。 Design is a long and profound journey, thousands of years gave birth to the design achievements. Poster placard more gave birth to the design development. Color is a way of knowing about the beauty of the human senses. In the evolution of design, development has a decisive role and status. Poster design is the first impression of the design sense of color, it has a very attractive, if you want to make it in the poster design to get the most out of the play, we must fully understand the characteristics of color. Only a full understanding of the characteristics and use of color, it is possible to design a beautiful design.