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首先阐述了新产品设想的形成：（１）新产品设想的来源；（２）激发新产品设想的方法。其次介绍了新产品设想的筛选和评价：（１）评价的目的和困难；（２）评价模型的基本因素分析，（３）评价模型。
First of all, it elaborates the formation of new product ideas: (1) the source of new product ideas; (2) the method of stimulating new product ideas. Then introduced the screening and evaluation of new product ideas: (1) the purpose and difficulty of the evaluation; (2) analysis of the basic factors of the evaluation model, (3) evaluation model.