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随着服务业的崛起和物流行业的进步,中小物流企业将迎来新的发展机遇,在新形势下,只有充分结合服务的力量,深化服务营销的理念,切实强化服务,才能实现更大的发展。本文将深入分析中小物流企业的服务营销现状,在此基础上分别从提高核心业务能力、优化服务产品、提升员工形象三个方面提出中小物流企业的服务营销策略,为中小物流企业的发展出谋划策。
With the rise of the service industry and the progress of the logistics industry, small and medium-sized logistics enterprises will usher in new opportunities for development. Under the new situation, only by fully combining the power of service, deepening the concept of service marketing and effectively strengthening services can we achieve greater development of. This article will analyze in depth the status quo of service marketing for small and medium-sized logistics enterprises, and put forward service marketing strategies for small and medium-sized logistics enterprises from three aspects: improving core business capability, optimizing service products and enhancing employee image, which will make suggestions for the development of small and medium-sized logistics enterprises.