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三年前.当我们被指定为大印象减肥茶的广告代理商时.大印象的品牌在市场上已经走过了十年。十年.对于一个保健品行业的品牌来说.如此持久的市场生命已足以令人钦佩。然而,对于这个拥有雄图伟略的中国企业来说.却远远不够。大印象集团与我们的合作.是缘于当时大印象减肥茶销售业绩的滑坡,企业需要品牌的整合。事实上,大印象减肥茶当时在市场上所面临的问题:品牌老化、新市场格局带来的竞争压力、产品与消费终端的沟通障碍等.是每一个品牌曾经或者将会遇到的问题。
Three years ago, when we were designated as an advertising agency for Great Impression Slimming Tea, the brand with a great impression had gone through the market for ten years. Decades. For a brand in the health care industry, such a long-lasting market life has been admirable. However, it is far from enough for this Chinese company that owns the ambitious strategy. Big Impression Group and our cooperation is due to the Great Impression Slimming tea sales decline, companies need the integration of the brand. In fact, the big impression weight-loss tea at the time the problems facing the market: the aging brand, the pressure of competitive pressures brought about by the new market structure, communication barriers between products and consumer terminals, etc. is every brand once or will encounter problems.