愈演愈烈的市场竞争,使企业意识到市场竞争已经进入了品牌竞争的阶段。但是,什么是品牌?如何充分发挥品牌的竞争力?如何维护和提升品牌资产?却是不少企业面临的,难以回避却又往往没有弄清楚的问题。这里,就从《品牌竞争力》、《再靠近一点看宝洁》、《炒作——没事找事的事件营销》三本书来谈谈一点儿体会和看法。留下烙印 The increasingly fierce market competition has made enterprises realize that market competition has entered the stage of brand competition. However, what is a brand? How to make full use of the competitiveness of the brand? How to maintain and enhance brand equity? However, many companies are faced with problems that are difficult to avoid but often do not make clear. Here, from the “brand competitiveness”, “look closer to Procter & Gamble”, “hype - event marketing with no matter what to find” three books to talk about a little experience and views. Leave a mark