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作为中国保健茶强势品牌,碧生源一直以自由、简单、随性以及健康的宗旨传承中国东方的概念。自2010年,植入广告大放异彩。在多年被硬广告洗脑式的覆盖下,消费者们很快接受了这种巧妙的软广告。但随着植入广告的过度使用,各类影视、电视作品中品牌植入泛滥,反面容易令消费者耐植入品牌产生反感。成功的品牌植入,需要做到产品,品牌的内涵与节目整体调性深度契合。这些年来,碧生源的广告投放量一直很大,但是跟消费者的互动太少,内容和质量也不理想,所以这几年一直在不断地尝试,学习和准备。但是想要把自由,简单、随性
As a strong brand of Chinese health tea, Besunyen has always inherited the concept of the Chinese Orient with the aim of freedom, simplicity, fitness and health. Since 2010, implanted advertising has shine. After years of brainwashing hard ads, consumers quickly accepted this clever soft ad. However, with the overuse of implanted advertisements, the brand implants in various types of film and television works are flooding, and the negative side is likely to make consumers more resistant to implanted brands. The success of the brand implanted, need to be products, brand connotation and program the overall tone of the deep fit. Over the years, Besunyen advertising has been a large amount, but with too little interaction with consumers, content and quality is not satisfactory, so in recent years has been constantly trying to learn and prepare. But want to be free, simple, casual