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在市场经济环境中,电视节目越来越商品化,节目质量的好坏决定了节目市场营销的成败,节目质量的优劣与电视策划有着至关重要的关系,可以说策划是节目制作的灵魂。气象影视节目是气象部门开展服务的重要产品,气象影视工作者应深入了解电视节目策划的概念、重要意义、策划过程及基本方法,从而创作出精良的气象节目,更好地服务社会。
In a market economy environment, television programs are more and more commercialized. The quality of a program determines the success or failure of program marketing. The quality of a program has a crucial relationship with television planning. It can be said that planning is the soul of program production . The meteorological film and television program is an important product of the meteorological department. Meteorological film and television workers should have a deep understanding of the concept, significance, planning process and basic methods of television program planning so as to create excellent weather programs and better serve the society.