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有人问我,为什么做企业文化?其实说到底就是为了弘扬中华传统文化。现代社会是工业社会,而工业社会的主要文化形态是企业文化。要实现中华民族的伟大复兴,需要建立全民族的精神核心,鼓舞干劲为国家发展提供内在动力,塑造一个既是民族的,又是企业的,还是个人的精神理念,为此需要建设企业文化。什么是企业文化?企业文化是超越管理、运营、治理的治心,它是道,而不是术。道就是把握企业内在生存的发展力量,道就是自己的特色,而不是学别人的。道还是一种同化的力量,你看《西游记》孙悟空与牛魔王道同,对头变朋友,道不同,
Someone asked me why I did corporate culture? In the final analysis, I just wanted to promote Chinese traditional culture. Modern society is an industrial society, while the main cultural form of industrial society is the corporate culture. To achieve the great rejuvenation of the Chinese nation, it is necessary to establish the spiritual core of the entire nation, boost its vitality and provide the internal impetus for the development of the country, and create a spiritual concept that is both national, business and personal, and therefore needs to build a corporate culture. What is corporate culture? Corporate culture is beyond the management, operation, governance of the heart, it is Tao, not surgery. Road is to grasp the development of enterprise’s internal forces of development, Tao is its own characteristics, rather than learn from others. Road or a power of assimilation, you see the Monkey King and the cow devil Road, the same change their friends, the road is different,