对上海图书馆和杭州图书馆微博概况、微博信息内容、信息发布规律、微博推广效果进行统计比较,发现杭州图书馆的微博形式以综合性的品牌微博为主,上海图书馆的微博形式多样,以服务微博和部门微博为主,两馆在推广理念、方法和策略方面有所差异,且具有互补性。公共图书馆既需要建立综合性的品牌微博推广理念、培育用户,也需要利用多种微博形式,从不同的维度进行宣传推广,形成一个较为完整的微博推广体系。 Hangzhou Library and the general situation of micro-Bo, microblogging information content, the law of information dissemination, microblogging to promote the effectiveness of statistical comparison and found that the Hangzhou Library microblogging microblogging comprehensive brand based mainly microblogging, the Shanghai Library Weibo has various forms of microblogging, mainly serving Weibo and departmental Weibo. The two museums differ in their promotion concepts, methods and strategies and are complementary. Public libraries not only need to establish a comprehensive brand promotion concept of micro-blog, nurture users, but also need to use a variety of microblogging forms, from different dimensions of publicity and promotion to form a more complete microblogging promotion system.