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在《新华字典》中对“方便”的解释是:“省时、省力、简单、便利”。方便顾客的意思,就是企业作为提供服务的一方,应该尽可能地为顾客提供省时、省力、简单和便利的服务。那么为什么说,方便顾客就意味着顾客满意呢?美国著名的营销学家科特勒指出:“顾客是价值最大化的追求者”。这句话非常精辟地概括了顾客最本质的特点。这里顾客价值就是指顾客付出和所得的比较。因为从顾客感受的角度看,只要顾客感受到他的所得大于他的付出,他就认为获得了价值,顾客的实
In the “Xinhua Dictionary” on the “convenience” is explained: “save time, effort, simplicity, convenience ”. Customer-friendly meaning, is the business as a party to provide services, as far as possible should provide customers with time-saving, labor-saving, simple and convenient services. So why say that the convenience of customers means customer satisfaction »American well-known marketing Kotler pointed out: “ The customer is the pursuit of value maximization ”. This sentence is very brilliant to summarize the most essential characteristics of customers. Customer value here refers to the customer to pay and income comparison. Because from the customer’s point of view, as long as the customer feels that his income is greater than his, he believes that the value gained, the customer’s experience