没有名气就没有盈利。对于消费品来说,这一结 论在今天比过去任何时候都更为适用。维也纳 RNG管理公司专门研究品牌发展的企业顾问格·赫热比切克解释说:“品牌使消费者与产品之间产生联系,消费者以品牌为准。”他援引两家调查公司的统计说,根据行业与行业的不同,品牌占企业总体价值的比率从5％到95％。 There is no profit without reputation. For consumer goods, this conclusion is more applicable today than at any time in the past. “The brand makes a connection between the consumer and the product, and the consumer takes the brand as the standard,” explains Georg Hezebicek, a corporate consultant specializing in brand development at the Vienna-based RNG Management Company. He quoted statistics from two survey companies. Depending on the industry and the industry, the ratio of brands to the total value of the business is from 5% to 95%.