随着人们生活水平的不断提高,生活节奏的逐渐加快,消费者的饮食方式也变得更加简便、快捷,牛奶及其加工产品逐渐成为一种新的消费趋势。牛奶及其加工产品是重要的蛋白质营养成分的来源[1];但在“三聚氰胺奶粉”事件、“早产奶”召回事件等被披露后,消费者对牛奶的质量安全产生了质疑,中国乳品企业、行业正面临着史无前例的信任危机。湖北三峡职业技术学院生物化工学院畜牧兽医专业教学团队通过湖北省宜昌市1 000名消费者对 With the continuous improvement of people’s living standards, the gradual acceleration of the pace of life, consumer diet has also become more simple and efficient, milk and processed products has gradually become a new trend in consumption. Milk and its processed products are important sources of protein nutrients [1]; however, consumers have questioned the quality and safety of milk after the disclosure of “Melamine Milk Powder”, “Premature Milk” recalls, etc. , Chinese dairy enterprises, the industry is facing an unprecedented crisis of confidence. Hubei Three Gorges Vocational and Technical College of Biochemical Engineering Animal husbandry and veterinary teaching team passed Yichang, Hubei Province, 1 000 consumers