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长期以来一直伴随人类社会的冲突与危机,在新传播革命中呈现出让人应接不暇的新规律。作为超越媒介内容探讨媒介影响的理论,媒介化社会理论指导着危机研究在媒介—组织/个体—社会的三边关系中寻找新的认知框架与方法路径。危机的“媒介化”不仅是危机管理领域面临的新挑战,同时也催生了危机公关这个全新的研究方向。“媒介化危机”这一全新概念将剧烈集中的媒介传播作为识别标志,从关系的角度诠释危机建构性损害的产生与消解,强化了以关系为中心的危机公关研究的合法性与重要性。
For a long time, it has been accompanied by the conflicts and crises in human society, showing a new law that people are overwhelmed in the new dissemination revolution. As a theory to explore media influence beyond media content, the media-oriented social theory guides the crisis research to find a new cognitive framework and method path in the media-organization / individual-society trilateral relations. Crisis “Media ” is not only a new challenge in the field of crisis management, but also spawned a brand new research direction of crisis public relations. The new concept of “crisis of mediaization” takes the intense media concentration as the distinguishing mark, interprets the formation and elimination of the crisis-induced damage from the point of relation, and strengthens the legitimacy and importance of the relationship-centered crisis public relations research Sex.