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可持续商业的定义将商业放在一个更大的系统内来看待,因为商业存在于社会系统内,进而又被生态系统所包围。“利润最大化”的观点,伴随着对于人类以及商业赖以存在的社会、生态系统被破坏时,就是到了需要重新思考经营方式的时候了。商业企业如何肩负起社会的责任,如何正确理解可持续性的内涵,已成为企业空前发展的机遇以及不可比拟的竞争力,只要能将社会责任与可持续发展整合到企业战略之中,就能获取长期的回报。
The definition of sustainable commerce places the business within a larger system, because the business exists within the social system, which in turn is surrounded by the ecosystem. “Profit maximization ” point of view, with the social and human beings and commercial rely on the existence of the ecosystem, the ecosystem is destroyed, it is time to rethink the mode of operation. How to shoulder the social responsibilities of commercial enterprises and how to correctly understand the connotation of sustainability has become an unprecedented opportunity for enterprises to develop and their incomparable competitiveness. As long as they can integrate social responsibility and sustainable development into their corporate strategies, they can Get long-term returns.