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众所周知,保健酒销售不仅具有强烈的地域之分,东强西弱、南强北弱,更有严重的淡旺季之分。春节过后,由于过去传统的消费意识和习惯以及消费者基于对保健酒传统配方和中医理论的认识,认为服用保健酒的最佳季节是在秋冬期间,这在一定程度上便限制了保健酒在春夏之际的一些消费需求,因此保健酒的销售淡季也随之而来。很多品牌,尤其是主打礼品市场的品牌,其销售额也主要集中在仲秋、春节期间,春节过后销售额便开始直线回落。一年12个月,保健酒的销售旺季却往往只有短短的3、4个月。保健酒要想真正的做大做强,
As we all know, health wine sales not only have a strong geographical division, weak east strong, weak strong south and weak, more serious off-season. After the Spring Festival, due to the traditional consumer awareness and habits of the past and consumers based on the traditional formula of health care wine and TCM theory, that the best season to take health care wine is during the fall and winter, which to a certain extent, it limits the health care wine in Spring and summer, some consumer demand, so the sales season of health wine also will follow. Many brands, especially the main gift market brand, its sales are mainly concentrated in the Mid-Autumn Festival, during the Spring Festival, sales began to plummet after the Spring Festival. 12 months a year, health liquor sales season is often only a short period of 3,4 months. Health wine to really bigger and stronger,