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在《申江服务导报》上看到这么一则广告;两只女人的脚各穿不同的皮鞋。一只鞋薄底高根开放型,一只鞋厚底平根流行型。两只脚尖相对,脚上冒着烟气。咋一看,以为这是一则做脚气类药品的广告。细瞧瞧版面角上却印着某品牌的咖啡图片。原来是一则做咖啡产品的广告。我没看懂此广告对消费者诉求什么,如果从广告吸引消费者的第一要素“视觉冲击力”来看,消费者看到这则广告首先想到的可能是跟脚气有关的产品广告,而不是与之风马牛
In the “Shen Jiang Service Herald” to see such an advertisement; two women’s shoes each wearing different shoes. A thin open-root high-rooted shoes, a shoe-type flat-bottomed popular. The two toes are opposite, with flue gas on their feet. At first glance, think this is an advertisement for beriberi. Take a closer look at the layout of the corner but printed with a brand of coffee picture. It turned out to be an advertisement for coffee products. I do not understand what this advertisement appeals to consumers. If the first element of advertising to attract consumers “visual impact ” point of view, consumers may think this advertisement first thought may be related to athlete’s foot product advertising , Not with the cow