社会渠道固守一方市场,有良好的社会关系网,有健全的销售网,有专业的销售队伍,有些已经积累了大量的竞争经验和原始资本。他们直接接触客户,在客户眼中就是各大运营商的形象代言人,其服务的优劣直接关系到运营商形象的好坏,其推荐导向又可直接左右客户的选择。因此,运营商无不高度重视对社会渠道的服务、管理和掌控。同时,社会渠道也存在较多问题,一是其短期目标主要是盈利赚钱,长期目标则是要独立生存发展,发展思路和运营商不完全一致。二是其工作人员素质良莠不齐,社会关系错综复杂,规模较大的代理商都有自己的发展规划和产品组合,还建有下线渠道,业务上很难做到只追随一家运营商。三是运营商侧重对占有率的考核,对社会渠道的跨区放号行为往往姑息迁就,因此,社会渠道的跨区放号、专营不专、批卡窜卡、低价售卡甚至恶意激活、变相套现促销品等违规现象屡禁不止。 Social channels stick to one side of the market, have a good social network, a sound sales network, a professional sales force, and some have accumulated a lot of competitive experience and the original capital. Their direct contact with customers, in the eyes of customers is the image of the major operators spokesman, the merits of its service is directly related to the image of the operator is good or bad, and its recommended guidance can directly affect the customer’s choice. Therefore, operators all attach great importance to the social channels of service, management and control. At the same time, there are also many problems in social channels. First, their short-term goals are mainly profit making. The long-term goal is to independently survive and develop. Their development ideas and operators are not exactly the same. Second, the quality of its staff varies greatly. Social relations are complex and large-scale agencies have their own development plans and product portfolios. They also have offline channels, making it hard for business operators to follow only one operator. Third, operators focus on the appraisal of the share of the social channels of inter-district numbering behavior is often appeasement, therefore, the social channels of cross-regional numbers, the franchise is not specialized, approved card channeling card, low card sale or even malicious activation , In disguise now promotional items and other irregularities despite repeated prohibitions.