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2006年,说得最多、听得最多、感受最深的一个词还是“品牌”。诚然,品牌并不是包治百病的,媒体也不是万能的,但品牌的力量确实是非常强大的。这一年来,我们不断地在思考、在探索,中央电视台这个品牌究竟能够给消费者、给企业带来什么,中央电视台广告经营究竟如何做才能够让媒体品牌和客户品牌更加紧密地结合。我们是幸运的,我们的努力得到了丰厚的回报。这种回报,不仅仅是数字的增长,而且是企业品牌和中央电视台品牌在一次次携手合作中得以融洽成长,更是彼此的信任和友谊在一步步共同进退中得以不断加深。
In 2006, the most spoken, heard most, the deepest of the word or “brand.” It is true that the brand is not a cure, the media is not a panacea, but the power of the brand is indeed very powerful. Over the past year, we constantly pondered and explored exactly whether the brand of CCTV can bring consumers and businesses what the CCTV advertising business can do to make the media brand and the customer brand more closely integrated. We are fortunate, our efforts have been hugely rewarded. This return, not only the number of growth, but also corporate brand and CCTV brand in a time to work together to grow harmoniously, but also each other’s trust and friendship in a step by step with the common advance and retreat can be deepened.