随着社会经济的发展和人们生活节奏的加快,现有的广告衫销售渠道已经不能适应市场快速发展的需要。同时,广告衫销售的渠道和模式也在不断发生变革和创新。通过对兰州市场的调查研究,分析现有销售渠道的不足,综合考虑市场、消费者和企业三方面因素,对销售渠道进行优化和整合,在借鉴其他行业成功渠道模式的基础上,建立一种新型的广告衫混合销售渠道模式,以期促进广告衫行业的发展。 With the development of society and economy and the acceleration of people’s life, the existing sales channel of advertising shirts can no longer meet the needs of the rapid development of the market. At the same time, sales channels and patterns Guanggu Shan also constantly changing and innovation. Through the investigation and study of Lanzhou market, this paper analyzes the shortages of the existing sales channels, optimizes and integrates the sales channels by considering the market, consumers and enterprises in three aspects, and based on the successful channels of other industries, establishes a New Guanggu Shan mixed sales channel model, with a view to promoting the development of Guanggu Shan industry.