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随着我国经济快速发展,人们的购买能力得到了不断提升,消费需求日益多样化且消费不断升级,对应产品市场竞争也越来越激烈,而汽车行业也不例外。公司并购是企业发展的重要方式,其本质就是优化资源配置,以增强软硬实力,从而实现公司价值最大化。本文结合当下我国汽车行业并购现状,对存在问题进行分析,探讨汽车产业的发展和趋势。
With the rapid economic development in our country, people’s purchasing power has been continuously improved. As the consumer demand is increasingly diversified and consumption has been escalating, the competition in the corresponding product markets has become increasingly fierce. However, the automotive industry is no exception. Merger and acquisition is an important way for the development of an enterprise, and its essence is to optimize the allocation of resources so as to enhance the strength of software and hardware so as to maximize the value of the company. In this paper, the current status of China’s auto industry mergers and acquisitions, the existing problems are analyzed to explore the development and trend of the automotive industry.