CCTV2012伦敦赛事直播线上传播如火如荼,网络营销风生水起,金龙鱼谷维多稻米油联手搜狐体育频道发起“十大含金量运动员评选”活动及新浪微博互动起到了推波助澜的作用。结合金龙鱼稻米油“含金量”与金牌“含金量”两者的相通之处,借助奥运影响力,为本次营销活动制造话题,通过互动、分享和内容专题将金龙鱼稻米油含金量的概念深入传播。借助搜狐门户网站大平台互动,利用搜狐奥运宣传矩阵:体育频道、奥运频道、微博、社区,号召网友在minisite内进行投票互动,票选含金量最高的中国选手,深入影响受众对稻米油含金量的理解。以中国夺金选手的特别视角为专题,制造金牌选手的含金量的话题进行特别策划,输出专题,进一步 CCTV2012 London live broadcast online games in full swing, network marketing, Golden Dragon Fish Valley Victoria jointly launched Sohu Sports Channel Sports Channel “Top Ten gold athletes selection ” activities and Sina microblogging interaction has played a role in fueling. A combination of Arowana rice oil “gold content ” and the gold “gold content ” the two of the same place, with the Olympic influence, create a topic for this marketing campaign, through the interaction, sharing and content topics Arowana rice oil gold content The concept of in-depth communication. With Sohu portal platform interaction, using Sohu Olympic propaganda matrix: sports channel, Olympic channel, microblogging, community, users are called to vote within the minisite interactive voting, the vote of the most gold-rich Chinese players, deeply affected the audience’s understanding of the gold content of rice oil. Taking the special view of gold medalists in China as the theme and making the gold medal of gold medalists for special planning,