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直邮,在近几年的数码印刷领域被关注得越来越多。直邮,作为一种向目标客户通过邮寄、直投等方式发布信息的方法,由于其具有很强的针对性、灵活性与低成本性,被众多公司关注和使用,尤其是在欧美国家,直邮更是一种常用的营销方式。
Direct mail, in the field of digital printing in recent years has been more and more attention. Direct mail, as a method of delivering information to target customers through mail, direct investment, etc., has attracted many companies’ attention and use because of its strong pertinence, flexibility and low cost. Especially in Europe and the United States, Direct mail is a commonly used method of marketing.