纸媒的新闻模式要从“小而全”向“专业深度”转变,营销模式要从“卖读者”向“卖影响力”转变。自从新媒体诞生之日起,有关新旧媒体关系的讨论就不曾停止过。尤其是从2012年开始,传统媒体中的纸媒开始出现衰退迹象。而这一趋势,在2013年和2014年呈现出加速的态势。中国的报纸开始崩盘式下滑,曾经我们引以为傲的行业标杆如广州日报、南方都市报和上海报业集团等,都出现了不同程度的 The media mode of paper media should change from “small and complete” to “professional depth”, and the marketing mode should change from “sell reader” to “sell influence”. Since the birth of the new media, discussions on the relationship between the old media and the old media have not stopped. Especially since 2012, paper media in traditional media began to show signs of recession. This trend shows an accelerating trend in 2013 and 2014. Chinese newspapers started to collapse, and the industry benchmark that we once prided on, such as Guangzhou Daily, Nanfang Dushi Bao and Shanghai Press Group, all showed different degrees of